Largest book buying demographic

When asked pew asked people if theyd read a book over the past year, there were clear demographic differences in the responses. About the data the results are based on a pew research center survey conducted march 7april 4, 2016, among a national sample of 1,520 adults, 18 years of age or older, living in all 50 u. Another key demographic change is the multicultural makeup of the u. The brookings institution is a nonprofit organization devoted to independent research and policy solutions. How to target an audience and avoid book launch flop your. How to target an audience and avoid book launch flop. Sep 12, 2016 the demographic breakdowns can be seen in the chart above, while the complete report can be found here pdf. But, the number of collectors in developing countries is expected to increase rapidly in the coming. The key to book discovery is knowing your reader demographics. Sep 26, 2019 several demographic traits correlate with nonbook reading, pew research center surveys have found.

Jul 17, 2019 the largest and wealthiest population segment in the world is not in the united states by 2030. Demographics, consumer spending, economy data sponsored by sba. The american pet products association reports that millennials are now the primary petowning demographic, at 35 percent of u. The single largest demographic group buying young adult titles in the period was the 18 to 29yearold age bracket. Consumer spending the consumer expenditure survey measures the spending habits of u. Several demographic traits correlate with nonbook reading, pew research center surveys have found. Thats according to the latest poll from harris interactive part of the nielsen market research g. Weve created an infographic to highlight consumer book buying trends from. If you have any great data i am missing, please shoot me an email tara at. Brett schenker did some fancy facebook fooling and compiled a few statistics about the people who selfidentify as comic book readers. There are 347 male residents living in amazon and 348 female residents.

Indepth reader profiles, concentrates on developing a more granular understanding of book consumers by genre, focusing on eleven of the topselling fiction and. Youre apples best customer in terms of how much you spend. There are many different factors in breaking down an audience demographic. The demographic breakdowns can be seen in the chart above, while the. New survey of bookbuying behavior provides good news for.

In fact, the percentage of people who only read ebooks is in the single digits. Millennials accounted for 1 out of 3 car sales in 2016 and are quickly becoming the dominant share of buyers. For example, more than 40% of americans over the age of purchased a book in 2009 and the average age of the american book buyer is 42. Demographic segmentation divides consumers into groups based on variables such as age, gender, income, occupation, stage in lifecycle, generation, nationality, race or ethnicity, religion, and social class.

If you want to expand your business to the worlds largest emarket, this is the book you need. Among book buyers, reading books continues to place in the top three. Statshot annual publisher survey puts 2017 estimated us. What other national book markets have a substantial slice of the global pie. Know your target markettargeting customer demographics.

Almost 3 in 4 adults say they had read a book in the 12 months prior to the survey, with printed books continuing to be the most popular format. The largest and wealthiest population segment in the. Jan 16, 2019 over the years, the book industry has remained a massive, greatly influential global consumer market. A guide to selling on chinese social media kindle edition by dudarenok, ashley galina. The total number of households is 224 with 2 people per household on average.

The countries are sorted by their household final consumption expenditure hfce which. For instance, adults with a high school diploma or less are far more likely than those with a bachelors or advanced degree to report not reading books in any format in the 12 months before the survey 44% vs. While looking for information on how people decide what books to buy, i found a helpful powerpoint presentation from bowker that summarizes research from the first quarter of 2011. New providence, nj august 24, 2010 bowker released its muchanticipated 2009 u. Customers with a college degree make up 57% of the book buying market and spend twice as much as other customers, with those holding a graduate degree spending 156% more than the national average on books. Book buying and reading demographics journey to self.

The report reveals income levels, age, generation and more. The average age of todays book reader is 44, but 50 is the average age of the most frequent book buyer. Only whites have no racial identity, are constantly on the defensive, and constantly in retreat. At the new york comic con insider sessions powered by icv2, kristen mclean of npd bookscan broke out some demographic data, based on a 72,000person book buying consumer panel, about who is buying graphic novels, what they are buying, and where they are buying them. Spotlight on bookbuying behavior publishers weekly.

May 28, 20 how the worlds demographic and socioeconomic landscape will change over the next two decades. Powells book store boasts an impressive 68,000 square feet thats 1. How to target an audience and avoid book launch flop july 16, 20 by. A growing population of young people are buying vinyl as a fashion statement. Nielsen summit shows the data behind the childrens book boom. The rise of ebooks is one factor affecting book buying in the category. The share among respondents between 50 and 64 years old stood at 70 percent. In the united states, around 80 percent of adults aged 18 to 29 had read a book in any format in 2019. Yet, 3 groups of consumers are emerging as the bright spots in the retail industry. May 22, 2012 while looking for information on how people decide what books to buy, i found a helpful powerpoint presentation from bowker that summarizes research from the first quarter of 2011. It makes sense that china is next with a 12% share. It highlights the underlying shift in consumer expenditure and the effect that a greying population will have on.

Finding the common threads between your book s and your book buying audience is the basis of target marketing for authors. Keeping up with age demographics for advertising is an ongoing process. Trends in consumer book buying infographic news for. In the demographic group of 18 to 34yearolds who buy books, 37 percent prefer to buy them from independent bookstore. The company prints more than one billion books a year. All other groups are growing in numbers and have a vivid racial identity. The biggest example i have of this in recent memory is for bookbub. Millennials top 10 trends impacting the automotive industry. The insights into where book buyers are spending come from the.

The longterm trend of consumers buying more books on impulse at bricksandmortar stores than at online retailers continued in 2012, according to bowkers 20 u. Men aged 65 and older spent more on apple devices than any other demographic group in the united states last. This is where the books made their biggest impact and continues to do so. Some of course are more valid than others are for authors but you will find that all do play a role in targeting a reading audience. In fact, 62% of ebook purchases are made by people aged between 18 and 45. It does not include money that is borrowed or saved from previous years. Not surprising, the united states is the largest book market with a 26% share. The combined effects of growing inequality, a faltering education system, demographic headwinds, and the strong likelihood of a fiscal correction imply that the real median disposable income will grow much more slowly in the future than in the past. Detailed demographic information is available from the census bureaus website. Bowker study says bookstore chains held less than 20 percent share in 2012. Why reader demographics are critical for book discovery author.

August 6, 20 new providence, nj in the year following the exit of borders from the book retail scene, online retailers led by amazon earned 44 percent of americans book dollars, up from 39 percent in 2011. According to a 2017 report on pet population and ownership trends in the us from packaged facts, 54. By 2020, theyll be the largest car buyer demographic, which is why its so important that dealers. Its mission is to conduct highquality, independent. Surprise, surpriseevery single demographic still reads print books. This table may be more easily updated if the rankorder column 1,2,3 is removed and a row number column is added instead. Nonhispanic whites 76% outpace nonhispanic blacks 69% and hispanics 58% in bookreading incidence.

The largest demographics for book buyers are as follows. The median age of the current population is 32 with 166 people being married and 474 being single. Rounding out big four are germany at 8%, and japan at 7%. The first in the series, the canadian book consumer 20. The information presented probably hasnt changed dramatically since then with the exception being the growth of ebooks, but even with older research, you can see the trends. Notable trends from 2012 include ecommerce taking the lead as the largest channel for book sales, growth in the ebooks category, and paperbacks remaining the most popular format for readers. It provides data on such wide ranging topics as population size, area, density, urban population, population growth, agesex composition, number of births and birth. In these cases, the process for finding and describing your audience or audiences is similar, but your marketing strategy must take into account the two or more, often disparate groups. With that in mind i periodically update this post with the best information that i can find. What she is seeing is a young marketbut only in certain sectors.

Over the years, the book industry has remained a massive, greatly influential global consumer market. The book team at nielsen held its secondannual childrens book summit, to discuss the current childrens publishing market, presenting data that showed a wide range of sales and demographic trends. When boiled down by country, the united states has boasted the biggest share of the global art market and percentage of art collectors worldwide in recent years. The largest and wealthiest population segment in the world is not in the united states by 2030. Download it once and read it on your kindle device, pc, phones or tablets.

Aug 06, 20 the insights into where book buyers are spending come from the 20 u. Federal reserve, massmutual financial group, businessweek, gallup women purchase over 50% of traditional male products, including automobiles, home. May 26, 2014 just under 4% of selfhelp book buyers found their title through a magazine ad, which compares to less than 1% of average book buyers. The average purchaser of a selfhelp product is an affluent woman, between 40 50 years of age, living on either the east coast or the west coast. The first quarter of 20 shows more women and older consumers buying books, continued growth for ebooks, and more ipads being used for ebook downloads. The 3 most important demographics for retailers consumer behavior, spending and demographic profiles are changing with every passing day, and retailers are left scrambling to keep up. Shop for office furniture and supplies online from. The information presented probably hasnt changed dramatically since then with the exception being the growth of ebooks, but even with older research, you can see the trends, so im sharing a few highlights from. Click on state and county quick facts for your state, and you can find countybycounty demographic information. The single largest demographic group buying young adult titles in the period was the 18. By 2020, theyll be the largest car buyer demographic, which is why its so important that dealers understand their shopping and buying preferences. Nielsen consumer, 20 women control more than 60% of all personal wealth in the u. The united states is the third largest spanishspeaking country in the world. Notable trends from 2012 include ecommerce taking the lead as the largest.

Black buying power increased 98 percent from 2000 to 2016 and will comprise 8. While baby boomers certainly are not the only key demographic in the united states, we know that. Sep 04, 2010 new providence, nj august 24, 2010 bowker released its muchanticipated 2009 u. During a survey held in early 2019, it was found that 81 percent of. In this extended and updated edition, ashley galina dudarenok expands her analysis to include the booming technology scene in china, where two giants alibaba and tencent are engaged in an epic rivalry. Demographic data provides information about basic human characteristics of a market or population. The percentage of american adults who read books has remained. The next largest shares were grabbed by the united kingdom and china, respectively. Over half of the net us population growth between 2000 and 2010 came from the hispanic population which grew four times faster than the the total population. Tomorrows world maps out the worlds near future through the lens of demography, dealing with issues of health and wealth. In addition to a wide range of new and used books, you can find extra goodies on their blog, which offers everything from the staffers.

New report on book consumer demographics and buying behaviors. If over time i mean generations the age demographics of the ebook market come to match the current current printbook age demographic, then its fair to project a bright future for the digital format. An important disparity that the data reveal, said mckeown, was the difference between how positively avid book buyers view indies, and how often they actually shop there. An important disparity that the data reveal, said mckeown, was the difference between how positively avid book buyers view. Demographics suggest a big future for digital reading, with 62% of. Approximately 16% of people buying vinyl records are aged 1824 and 33% are aged 2534. Jul 16, 20 and textbooks represent a situation where the book reader is required to purchase the book, based on someone elses suggestion and opinion. Millennials now primary petowning demographic american. However, its the demographics of book buyers that make the report an essential read for any book industry maven. Below is a list of the largest consumer markets of the world, according to data from the world bank. About 73 percent of the respondents aged between 30 to 49 years old said they read at least one book in the last 12 months.

Africanamericans constitute the nations largest racial minority market. United states numberpercent total population281,421,906100. The demographic forces we have set in motion have created conditions that are inherently unstable and potentially violent. Injuries and illnesses demographic details are available for both fatal and nonfatal occupational injuries along with information about the event producing the. Millennials top 10 trends impacting the automotive. Because there is no trade industry association in this field, it is easy for many entrepreneurs to start their own selfhelp trade. Apple has done an excellent job at database marketing for their new products and services. Trends in consumer book buying infographic news for authors. Just under 16% discovered their book through a friends recommendation and 6% discovered their title through mention on a bestseller listthis is more than the 4% average for book buyers. Customer demographics age demographics for advertising.

Amazon is an area in eugene,lane county,willamette valley,oregon with a population of 695. Jun 19, 2009 detailed demographic information is available from the census bureaus website. Interestingly, its the device being used to read ebooks that has seen the biggest. Nov 22, 2019 1 in 4 people in the 1834 age demographic express a strong interest in purchasing an apple product at some point in the next 6 months. The number of north american pet owners has remained constant in recent years, but pet owner demographics continue to shift. Use features like bookmarks, note taking and highlighting while reading unlocking the worlds largest emarket. Book consumer demographics and buying behaviors annual report today, providing the u. This book highlights the link between demographic shifts and future properity through shifts in purchasing power and buying behaviour. Buying power is the total personal income of residents that is available for spending after taxes. Finding the common threads between your books and your book buying audience is the basis of target marketing for authors. Apple users are 94% more likely to be affluent than others who utilize mobile devices on a regular basis. Mar 08, 2018 the number of north american pet owners has remained constant in recent years, but pet owner demographics continue to shift. On a gender basis, women are the more avid book readers, per the study, being % more likely than men to have read a book in the prior 12 months 77% vs. The shocking reality of whos buying vinyl digital music news.